Developing an Integrated Global Engagement Center To Support Government-wide Counterterrorism Communications Activities Directed Abroad and Revoking Executive Order 13584

Who Benefits

Local Communities

Local communities in regions affected by the activities of terrorist organizations stand to benefit significantly from the enhanced focus on communication strategies and counter-narratives. By diminishing the influence of extremist groups and reducing recruitment, these communities may experience increased safety and stability, providing more opportunities for economic growth and social development.

Academic and Research Institutions

Academic and research institutions that specialize in strategic communication, counter-terrorism studies, and data analytics may find new opportunities for collaboration and funding through the GEC's initiatives. Engaging in rigorous research and analysis helps in formulating effective strategies, leading to potential partnerships with the GEC and being part of cutting-edge projects in counter-extremism fields.

Technology and Communication Firms

Firms in the technology and communication sectors may see increased demand for their services and innovations as the GEC seeks to leverage modern tools for disseminating counter-narratives. This creates a market for technological solutions tailored to strategic communications, from social media strategies to data-driven content creation.

Who Suffers

Disadvantaged Groups Misinterpreted

Disadvantaged groups or communities that inadvertently become labeled as supporters of extremist views due to profiling or misinterpretation of cultural or religious practices can suffer from stigmatization and marginalization. This highlights the importance of culturally sensitive approaches to avoid alienating communities and causing harm.

Privacy Advocates

Privacy advocates may express concerns about the extent to which data collection and analysis are used in the GEC's initiatives. If not properly regulated, the use of personal data for developing communication strategies could infringe on privacy rights and lead to hesitation or resistance from these groups.

Non-Governmental Organizations in Conflict Zones

Non-Governmental Organizations (NGOs) operating in conflict zones might find themselves under increased scrutiny or pressure to align with U.S. government communications, potentially threatening their perceived neutrality and their ability to operate effectively within these regions.

Historical Context

Strategic Shifts in Counterterrorism Post-9/11

The issuance of Executive Order 13721 is part of a broader shift in U.S. counterterrorism policy since the September 11 attacks, reflecting an evolution from primarily military-focused strategies to comprehensive approaches that incorporate communication as a strategic tool. This acknowledges the multifaceted nature of terrorism and the importance of undermining ideological support for extremist groups.

Preceding Efforts in Public Diplomacy

The Obama administration's emphasis on public diplomacy is rooted in earlier efforts to enhance cross-cultural engagement and employ soft power as a means to advance national security interests. The creation of the GEC represents a continuation of these efforts, integrating systematic communication strategies into the broader foreign policy toolkit.

Potential Controversies or Challenges

Legislative Limits on Executive Authority

Some critics may argue that the executive order overreaches by establishing the GEC without explicit congressional authorization or additional funding. This could lead to debates about the limits of executive power, particularly concerning foreign policy and national security decisions that have traditionally required legislative oversight.

Ethical Concerns in Narrative Shaping

The ethical implications of shaping narratives and influencing foreign audiences present another potential controversy. Questions may arise about the integrity of information disseminated by the GEC and whether it could be perceived as propaganda, thereby affecting the credibility of U.S. foreign policy initiatives in the eyes of international audiences.

Cross-Cultural Sensitivity

The effectiveness of the GEC will also depend on its ability to develop culturally sensitive messaging that resonates authentically with diverse audiences. Any failure to appropriately address cultural nuances could undermine the initiative's objectives, making it essential to engage local expertise in crafting messages.